“COTONELLA” LTD, BRESHIA ITALY

Project: Research of retail & wholesale market of underwear’s in Albania, Macedonia and Kosovo”
Objective: The aim of the study research was to asses the sector in three countries, the potentials and the market shares in order to suggest the ways how “Cotonella” Ltd will enter in this regional market
Project Implementation: RDA has contacted sale points and their customers in three countries such as Albania, Macedonia and Kosovo. In the same time, RDA has conducted a quantitative survey through two types of interviews: one of 150 interviews with the owners of sale points (50 per each country) as well as interviews with their customers.
Partners; Tirana RDA with the support of BASME-Macedonia and REA Kosovo.