Green SET

Duration: April 2025-Decenmber 2028
GreenSET is an Interreg Euro-MED funded project supporting the circular
transformation of Mediterranean tourism. It equips Business Support
Organisations (BSOs) with tools, training, and the MEDSSIM methodology to
help SMEs adopt sustainable, competitive practices.
What is MEDSSIM in simple terms?
MEDSSIM, which stands for MED Sustainable Service Innovation Methodology,
is a step-by-step method designed to support small and medium-sized tourism
businesses (SMEs) in the Mediterranean region. It helps these businesses use
resources more efficiently, reduce waste, and offer more environmentally friendly
services. At the same time, MEDSSIM encourages innovation and enhances
competitiveness. In simpler terms, it serves as both a toolkit and a training
program that guides tourism businesses toward becoming more sustainable while
also improving their operations and market performance.
Key outputs include a competence pack, best practices library, and expert
certification scheme. GreenSET fosters collaboration across borders to embed
circular economy principles in tourism, ensuring long-term impact, improved
resource use, and greater resilience for SMEs across the Mediterranean region.
The GreenSET project directly addresses a core challenge of the programme

area—the urgent need for systemic and scalable support to drive circular
transformation within the Mediterranean tourism sector. This sector, dominated
by SMEs, struggles to adopt sustainable, circular practices due to limited
innovation capacity and support infrastructure.

GreenSET’s focus aligns with the programme’s priority of fostering
environmental sustainability through innovation by creating and testing a
comprehensive framework that empowers Business Support Organisations
(BSOs) to guide tourism SMEs in embedding circular economy principles.

By developing standardized methodologies, capacity-building tools, best practice
libraries, and certification schemes, the project promotes a lasting shift towards
resource-efficient, resilient, and environmentally responsible tourism business
models across the region. Its transnational approach leverages shared challenges
and diverse cultural contexts, ensuring that circular transformation is not only
initiated but sustained and scaled, thus contributing meaningfully to the
programme’s overarching goal of advancing a green, competitive, and innovative
Mediterranean economy.
The GreenSET partnership brings together nine partners from nine different
countries-Croatia, France, Italy, Spain, Greece, Cyprus, Portugal, Albania, and
Montenegro each representing diverse fields and areas of expertise, united by a
common mission